0 UX Score
https://gymshark.com

Your website is losing conversions — here's exactly why.

Estimated impact: −20% to −30% conversion loss from identified issues.

Improving the visibility and clarity of CTAs could enhance conversion rates. The site maintains a professional appearance, which supports trust.

5
Issues Found
2
High Impact
−12%
Est. CTA Loss

This report identifies critical UX issues affecting your revenue. Fixing them can significantly improve your conversion performance.

Key Findings
You are losing conversions due to weak CTA visibility. Estimated impact: −12% conversion rate on this page.
Conversion potential identified. Fixing key issues on this page can improve conversions by +15–25%.
Below industry benchmark in Visual Hierarchy & CTA & Conversion. 3 out of 6 metrics score lower than similar websites.
UX Metrics
Usability
72
Confusing navigation is causing visitors to drop off before converting. Estimated impact: −10% conversion rate
Visual Hierarchy
68
Weak visual hierarchy is reducing time on page and diluting focus. Estimated impact: −8% conversions
CTA & Conversion
61
Your CTA isn't compelling enough above the fold — users hesitate to act. Estimated impact: −12% conversion rate
Mobile Experience
66
Mobile friction is causing drop-offs before visitors reach the CTA. Estimated impact: −15% mobile conversions
Trust & Credibility
74
Missing trust signals are creating hesitation at the decision point. Estimated impact: −10% conversion rate
Content Clarity
65
Your value proposition isn't landing fast enough above the fold. Estimated impact: −8% conversions
Issues Detected 5 found 2 high impact
This report identifies 5 issues affecting your conversions. Fixing them can increase conversions by up to +20%.
Lack of Immediate CTA Visibility high effort: low

The primary call-to-action is not immediately visible above the fold on both desktop and mobile.

Fix: Reposition the CTA to be more prominent and visible above the fold.
Overlapping Elements on Mobile high effort: medium

The cookie consent banner overlaps with the main content, potentially hiding important information.

Fix: Adjust the layout to ensure the cookie banner does not overlap with other elements.
Navigation Clarity medium effort: low

The navigation menu lacks clear labeling, which may confuse users.

Fix: Enhance the navigation labels to be more descriptive and user-friendly.
Content Clarity medium effort: low

The value proposition is not immediately clear due to the focus on imagery.

Fix: Add a concise headline or tagline that clearly communicates the value proposition.
Visual Hierarchy Disruption medium effort: medium

The large background image distracts from the main content and CTAs.

Fix: Reduce the size of the background image or adjust its opacity to improve focus on the main content.
What's Working Well 2

Professional Design

The site has a modern and professional design that aligns with brand expectations.

Trust Signals

The site includes trust signals such as cookie policies and privacy notices, enhancing credibility.

Conversion Insights PRO
CTA Score
61
Trust Score
74
Friction
medium
Your current UX is likely limiting conversions. Fixing CTA visibility and trust issues could increase conversions by +15–25%.
Action Plan
1
Enhance CTA Visibility

+15% conversion potential

high
2
Resolve Mobile Overlap Issues

+10% user engagement

high
3
Improve Navigation Clarity

+8% user satisfaction

medium
4
Refine Visual Hierarchy

+7% focus on key content

medium
5
Clarify Value Proposition

+5% user understanding

low