0 UX Score
https://allbirds.com

Your website is losing conversions — here's exactly why.

Estimated impact: −20% to −30% conversion loss from identified issues.

The presence of multiple pop-ups creates friction, impacting the visibility and effectiveness of CTAs. Enhancing the layout and reducing overlay conflicts could improve conversions.

5
Issues Found
2
High Impact
−12%
Est. CTA Loss

This report identifies critical UX issues affecting your revenue. Fixing them can significantly improve your conversion performance.

Key Findings
You are losing conversions due to weak CTA visibility. Estimated impact: −12% conversion rate on this page.
Conversion potential identified. Fixing key issues on this page can improve conversions by +15–25%.
Below industry benchmark in Visual Hierarchy & CTA & Conversion. 5 out of 6 metrics score lower than similar websites.
UX Metrics
Usability
72
Confusing navigation is causing visitors to drop off before converting. Estimated impact: −10% conversion rate
Visual Hierarchy
68
Weak visual hierarchy is reducing time on page and diluting focus. Estimated impact: −8% conversions
CTA & Conversion
64
Your CTA isn't compelling enough above the fold — users hesitate to act. Estimated impact: −12% conversion rate
Mobile Experience
59
Mobile friction is causing drop-offs before visitors reach the CTA. Estimated impact: −15% mobile conversions
Trust & Credibility
70
Missing trust signals are creating hesitation at the decision point. Estimated impact: −10% conversion rate
Content Clarity
62
Your value proposition isn't landing fast enough above the fold. Estimated impact: −8% conversions
Issues Detected 5 found 2 high impact
This report identifies 5 issues affecting your conversions. Fixing them can increase conversions by up to +20%.
Overlapping Pop-ups high effort: medium

Multiple pop-ups appear simultaneously, obstructing the main content and navigation.

Fix: Implement a queue system for pop-ups to ensure only one is displayed at a time.
Weak Call-to-Action Visibility high effort: medium

The primary CTA is not prominently visible due to the pop-up overlays.

Fix: Reposition or redesign the CTA to ensure it remains visible and accessible.
Hidden Navigation on Mobile medium effort: low

The navigation menu is not immediately visible on mobile due to the pop-up overlay.

Fix: Ensure the pop-up does not cover the navigation menu or provide a clear way to close the pop-up.
Insufficient Mobile Spacing medium effort: medium

Touch targets on mobile are too close together, making navigation difficult.

Fix: Increase spacing between touch targets to improve usability.
Lack of Immediate Trust Signals medium effort: low

There are no immediate trust signals like testimonials or badges visible above the fold.

Fix: Add trust badges or brief testimonials to the header or near the CTA.
What's Working Well 2

Clear Branding

The brand logo is prominently displayed, reinforcing brand recognition.

Engaging Visuals

High-quality images of products are used effectively to attract attention.

Conversion Insights PRO
CTA Score
64
Trust Score
70
Friction
medium
Your current UX is likely limiting conversions. Fixing CTA visibility and trust issues could increase conversions by +15–25%.
Action Plan
1
Optimize Pop-up Management

+15% conversion potential

high
2
Enhance Mobile Navigation

+10% user engagement

medium
3
Improve CTA Visibility

+12% conversion rate

high
4
Increase Mobile Touch Target Spacing

+8% mobile usability

medium
5
Add Trust Signals

+5% trust and credibility

low